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Fashion chain Next has been given its biggest design challenge yet – to create clothes to inspire British athletes to Olympic glory. The Leicestershire company will help Team GB's quest for gold after being asked to produce about 5,000 outfits for athletes and officials to wear at the opening and closing ceremonies of 2012 Olympic and Paralympic Games, in London.
The retailer will also provide formal suits, as well as furnishings and linen for the athletes' village. Next, which will be an official sponsor, would not say how much the deal was worth.It said some jobs would be created at its Enderby design studio. Experts said sales would increase as a result of the deal, which will see the group create a range of London 2012 clothing and homeware for its stores. Christos Angelides, Next executive director, said: "We are all proud of the British athletes and look forward to helping in a small way to make them look great at the Olympic and Paralympic ceremonies. "We also look forward to providing our customers with exclusive access to a range of clothing and homeware that reflects the excitement and atmosphere of the London 2012 Olympic Games and Paralympic Games."
A Next spokesman said: "There's going to be a group of designers on this."A few new jobs will be created as a result." Paul Deighton, chief executive of London 2012, said: "I'm confident Next will create a fantastic look for the athletes, officials and staff as well as helping us to make the London 2012 product available across the country."Julie King, head of fashion and textiles at De Montfort University, said: "It's a great coup for Next. "I think it will have a positive impact on their sales."David Hughes, chief executive of Prospect Leicestershire, the agency charged with promoting county businesses, said: "It will be great to see a Leicestershire firm so prominently flying the flag for Team GB at the Olympics. "It will really help to put the county on the map."Next is not the only Leicestershire company benefiting from the London 2012 Games.
Plumbing and heating equipment supplier BSS Group, of Lee Circle, Leicester, and powered access equipment hire firm Lavendon, of Lutterworth, are helping to operate one of two plant hire centres used by builders of the Olympic Park.
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