http://www.london-tours-2012.com/
Since the Los Angeles games in 1983, or the McGames referring to over-sponsorship, London Summer Games Organisers have been at pains to balance much-needed sponsorship revenues with, well good taste. Enter Adidas.
Adidas became London 2012's third sponsor in a deal worth more than $201 million. Adidas becomes the official sportswear partner for the games and also will provide clothing for the 70,000 volunteers and officials. The deal also covered sponsorship for clothing and equipment used by British athletes for the 2008 Beijing Games, the recent 2010 Vancouver Games and 2012 London Games. "No other ho
st city has made such progress in its domestic sponsorship five years out from the games," London 2012 chairman Sebastian Coe said.Adidas flew in world champions Tyson Gay and Allyson Felix for a glossy London launch and the pair ran on a mock racing track on the Millennium Bridge over the River Thames to highlight the deal. The sponsorship announcement also featured five-time Olympic goal medalist Nadia Comeneci. England soccer star David Beckham also made an appearance via a hologram -- speaking of his joy competing in front of crowds in his native London. Adidas joins British bank Lloyds TSB, which has signed up as a banking and insurance partner, and EDF Energy, which has the utilities sponsorship. London hopes to name a fourth sponsor by Christmas. The other categories are telecoms, automotive, airline, oil and gas and a clothing and homeware manufacturer.
The top-tier sponsors will help raise $4 billion for the London Olympic organizing committee.
"It's a really important commercial message as well," Coe said. "It's not just the importance of coming to the table with serious help, in terms of helping us deliver our financial commitments. These are partners coming to the table that can bring other levels of expertise. A separate budget for venues, infrastructure and regeneration projects total $18.6 billion. Adidas chief executive officer Herbert Hainer said the sponsorship was the biggest single investment that the German company had made in the British market. He said he wanted Adidas to be the leading ports brand in Britain and the largest sportswear maker in Europe.
For more information about Spyns and our tours to the 2012 London Summer Olympics, please visit our websites http://www.london2012-tours.com/ http://www.london-tours-2012.com/ or call us toll-free at 1.888.825.4720.
