http://www.london2012-tours/http://www.spyns.com/
Fuschia? Someone call Sir Elton.
Unveiled in 2007, the 400,000£ logo for the 2012 games in London caused quite a stir. Some called it "visionary" others found it "ghastly." An Ipsos poll found that two-thirds of British adults disapproved. Journalists even dusted off the worst new-media insult: "It causes epileptic seizures." Some say it resembles Lisa Simpson giving Bart oral pleasure. Reviews are mixed to be sure.
Sadly, the logo is here to stay. The colours are striking but it fails to convey a coherent message in my opinion. The designers said it reached out to engage Britain's youth. The result feels a bit "Ikea Gansta" conveying a level of incongruity not seen since June Cleaver spoke ji
ve in "Airplane." Not surprisingly, the design team was from Wolff Olins which has no offices in Harlem according to the firm's letterhead. Far from tapping Snoop Dogg's street cred, I imagine a group of bald Swedish men sitting around saying things like, "Yo' Svend. What up?"By contrast, the best Olympic logos convey the host city/country, year, and energy. Although dated, the 1984 Los Angeles Olympic logo instantly conveys a truly American message. I also found the Albertville '92 winter Olympic logo actually (gasp) conveyed such vanguard ideas as "winter" and "Olympics."
If the purpose of a brand is to convey an instant message, this design is rather off the mark. To me this logo says, "Yo Svend, they Limey mofos paid 400 large for dis."
For more information about Spyns and our tours to the 2012 London Summer Olympics, please visit our websites http://www.london2012-tours.com/ http://www.london-tours-2012.com or call us toll-free at 1.888.825.4720.
